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Media Studies Department

“Certain things leave you in your life and certain things stay with you. And that's why we're all interested in movies- those ones that make you feel, you still think about. Because it gave you such an emotional response, it's actually part of your emotional make-up, in a way.”  ― Tim Burton
 
The Media Department at Walthamstow Academy is fully committed to enriching the students understanding of the media around them. Students learn how to critically analyse and evaluate media texts and their place within political and social contexts, while building up an array of practical skills in print, audio visual and web based production using industry standard software and equipment.

KS3: Year 8 and 9 Media Studies

The aim of the KS3 media course is to give the students a board understanding of key concepts and debates, enabling them to have good media literacy and understanding of representations, media language, audiences, institutional and contextual factors. We believe our students should be media literate to enable them to navigate modern society and think independently. It is also designed to give students the opportunity to develop and practice practical media skills and creativity which are ever more in demand in professional settings thus giving them the building blocks to explore their potential career aspirations. Students complete both analytical and practical work to develop their knowledge.  Content is presented as projects where students research and analyse existing media and design and then create their own, providing them with a rounded and critical understanding of the media industry. 

KS4: GCSE Media Studies (Eduqas)

The aims of the Media GCSE are to encourage our students to be inspired, moved and challenged by following a broad, coherent, satisfying and worthwhile course of study whilst gaining an insight into a broad range of media. It also aims to prepare students to make informed decisions about further learning opportunities and career choices.
 
This Media GCSE will enable students to:

  • Develop enquiry, critical thinking and decision-making skills through the study of media texts, audiences and institutions.
  • Develop their appreciation and critical understanding of the media and its role in their daily lives.
  • Develop their practical skills through opportunities for personal engagement and creativity.
  • Understand how to use media key concepts to analyse media texts and their contexts.

GCSE Assessments

Eduqas GCSE Media Studies
Assessment components

Component 1 Examination: 
Exploring the Media
(40%)

Written exam: 1 hour, 15 minutes

Range of forms & products studied in relation to key aspects of the theoretical framework.

 

Component 2 Examination: 
Understanding Media Forms and Products
(30%)

Written exam: 1 hour, 30 minutes

Five media texts studied in depth in relation to all aspects of the theoretical framework.

 

Component 2 Examination: 
Understanding Media Forms and Products
(30%)

Non‐examined assessment 
This is a practical project that is internally conducted and assessed and then set off for external moderation by the exam board once complete.  It includes:

  • A written statement of aims and intentions
  • A practical production based on the brief issued by the exam board
     

 

GCSE Assessments

Component 1 Examination:
Exploring the Media (40%)

 
Component 2 Examination:
Understanding Media Forms and Products (30%)

 
Component 3 NEA (Non-examined assessment:
Creating Media Products (30%)

 
C1, SA
Exploring Media Language and Representation (45 marks)

 
C1, SB
Exploring Media Industries and Audiences (35 marks)

 
C2, SA
Television
(30 marks) 

 
C2, SB
Music 
(30 marks)

 
C3, SOA
(10 marks)

 
C3, Media Product
(50 marks)

 
Advertising: This Girl Can – Sports England Film: Spectre – marketing, distribution and website Luther S1E1 ‘Freedom’ 
Pharrell Williams
 
Statement of Aims and Intentions Media practical
Productions
 
Advertising: Quality Streets Newspaper: The Sun (One complete print edition & selected website pages) ‘Roar’ 
Katy Perry
 
Film Poster: The Man With The Golden Gun Radio: BBC Radio 4 – The Archers The Sweeney S1E1 ‘Waterfalls’ TLC
Film Poster: Spectre Video Game: Fortnight Component 2 set products are studied in Year 11.

Component 3 NEA coursework is completed in half term 4 and 5 of Year 10.

Newspaper: The Guardian (set front page and article)  
Newspaper: The Sun (set front page and article)
Magazine: Pride
Magazine: GQ
Component 1 set products are predominantly studied in Year 10.    

 

KS5: A Level Media Studies (Eduqas)

Media Studies A Level is designed to allow students to draw on their existing media experiences and develop their ability to respond critically. We enable students to explore a wide variety of media, including digital media technologies, drawing on the fundamental concepts informing the study of the media: texts, industry and audiences. The course encourages creative work and personally develops production skills.
Students have the opportunity to explore a variety of social, political, ideological and contextual discourses guided by theoretical knowledge.  Students explore ideas such as “All media exist to invest our lives with artificial perceptions and arbitrary values.” Marshall McLuhan, Current & Seaton Power and Profit theory, Laura Mulvey’s Male Gaze theory, Van Zoonan’s feminist theory, Bell Hook’s representation theory and Stuart Hall’s theory of ‘The Other’ allowing them to gain a theoretical and critical understanding of the construction, reception and impact of the media today.

A Level Assessments

Eduqas A Level Media Studies
Assessment components

Component 1 Examination: 
Media Products, Industries, and Audiences
(35%)

Written examination: 2 hours, 15 minutes 

Range of forms & products studied in relation to key aspects of the theoretical framework.

 

Component 2 Examination: 
Media Form and Products in Depth
(35%)

Written examination: 2 hours, 30 minutes

Three media industries studied in depth in relation to all aspects of the theoretical framework.

 

Component 3 NEA (Non-examined assessment: 
Cross Media Production / Coursework
(30%)

Non‐examined assessment 
This is a practical project that is internally conducted and assessed and then set off for external moderation by the exam board once complete. It includes:

  • A written statement of aims and intentions
  • Two practical cross-media productions based on the brief issued by the exam board

 

GCSE Assessments

Component 1 Examination: Media Products, Industries, and Audiences (35%)

Component 2 Examination: Media Form and Products in Depth (35%)

Component 3 NEA (Non-examined assessment: Cross Media Production / Coursework (30%)

C1, SA
Analysing Media Language and Representation

C1, SB
Understanding Media Industries and Audiences
C2, SA
Television in the Global Age
C2, SB
Magazines: Mainstream and Alternative Media
C2, SC
Media in the Online Age
C3, SOA C3, Cross Media Product
Advertising: Tide print advert Advertising: Tide print advert Humans S1E1 Vogue July 1965 Zoella Statement of Aims and Intentions Product 1 - Cross media/ two complimentary productions
Advertising: Water Aid AV advert Advertising: Water Aid AV advert The Returned S1E1 The Big Issue October 16-23 2016 No.1227 Attitude Magazine   Product 2 - Cross media/ two complimentary productions
Advertising: Kiss of the Vampire film poster Film marketing: Black Panther (One trailer, one poster, and selected scenes) Component 2 set products are studied in Year 13.

Component 3 NEA coursework is completed in half term 4 and 5 of Year 12.

Newspaper: The Daily Mirror (front page and article on US election) Film marketing: I, Daniel Blake (One trailer, one poster, and selected scenes)        

 

Intervention Clubs

Intervention is a catch up club which is held for all year groups studying Media. They are run at lunch times and after school on Mondays, Wednesdays, Thursdays and Fridays.

Intervention is particularly helpful for students who have just started their GCSE or A Level course and may be struggling to keep up with the amount of work done during lesson time. There are also students who attend to improve the quality and accuracy of coursework and classwork.

At strategic points during the course students struggling to make progress will be asked to attend targeted intervention in order to achieve their target grade.

Media Department Staff

  • Ms Amrita Bains – Head of Media
  • Ms Haddi Jallow – Teacher of Media
  • Mr Reginald Adepoju - Media Technician
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