Media Studies A Level is designed to allow students to draw on their existing media experiences and develop their ability to respond critically. We enable students to explore a wide variety of media, including digital media technologies, drawing on the fundamental concepts informing the study of the media: texts, industry and audiences. The course encourages creative work and personally develops production skills.
Students have the opportunity to explore a variety of social, political, ideological and contextual discourses guided by theoretical knowledge. Students explore ideas such as “All media exist to invest our lives with artificial perceptions and arbitrary values.” Marshall McLuhan, Current & Seaton Power and Profit theory, Laura Mulvey’s Male Gaze theory, Van Zoonan’s feminist theory, Bell Hook’s representation theory and Stuart Hall’s theory of ‘The Other’ allowing them to gain a theoretical and critical understanding of the construction, reception and impact of the media today.
A Level Assessments
Eduqas A Level Media Studies
Assessment components
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Component 1 Examination:
Media Products, Industries, and Audiences (35%)
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Written examination: 2 hours, 15 minutes
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Range of forms & products studied in relation to key aspects of the theoretical framework.
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Component 2 Examination:
Media Form and Products in Depth (35%)
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Written examination: 2 hours, 30 minutes
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Three media industries studied in depth in relation to all aspects of the theoretical framework.
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Component 3 NEA (Non-examined assessment:
Cross Media Production / Coursework (30%)
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Non‐examined assessment
This is a practical project that is internally conducted and assessed and then set off for external moderation by the exam board once complete. It includes:
- A written statement of aims and intentions
- Two practical cross-media productions based on the brief issued by the exam board
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GCSE Assessments
Component 1 Examination: Media Products, Industries, and Audiences (35%)
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Component 2 Examination: Media Form and Products in Depth (35%)
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Component 3 NEA (Non-examined assessment: Cross Media Production / Coursework (30%)
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C1, SA
Analysing Media Language and Representation
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C1, SB
Understanding Media Industries and Audiences |
C2, SA
Television in the Global Age |
C2, SB
Magazines: Mainstream and Alternative Media |
C2, SC
Media in the Online Age |
C3, SOA |
C3, Cross Media Product |
Advertising: Tide print advert |
Advertising: Tide print advert |
Humans S1E1 |
Vogue July 1965 |
Zoella |
Statement of Aims and Intentions |
Product 1 - Cross media/ two complimentary productions |
Advertising: Water Aid AV advert |
Advertising: Water Aid AV advert |
The Returned S1E1 |
The Big Issue October 16-23 2016 No.1227 |
Attitude Magazine |
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Product 2 - Cross media/ two complimentary productions |
Advertising: Kiss of the Vampire film poster |
Film marketing: Black Panther (One trailer, one poster, and selected scenes) |
Component 2 set products are studied in Year 13. |
Component 3 NEA coursework is completed in half term 4 and 5 of Year 12.
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Newspaper: The Daily Mirror (front page and article on US election) |
Film marketing: I, Daniel Blake (One trailer, one poster, and selected scenes) |
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